Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal, who were both alumni of the Indian Institute of Technology Delhi and formerly worked for Amazon. The company initially focused on online book sales with country-wide shipping. Following its launch, Flipkart slowly grew in prominence; by 2008, it was receiving 100 orders per day. In 2010, Flipkart acquired the Bangalore.
This report discusses the case study of Flipkart that is facing several challenges from different perspectives. Also, it discusses about the future prospects of the online industry and the e-commerce industry in India and in other parts of the world.
Flipkart Case Study Tradus.com Shopping.Indiatimes.com SnapDeal.com Infibeam.com Zovi.com Myntra.com Flipkart is one of the best examples of online shopping in e-commerce industry.This case study aims to understand the marketing strategy ,brand awareness, SWOT analysis ,functioning of Flipkart. It aims to predict the future roadmap and also aims to find significant threats to Flipkart in the near future. INTRODUCTION Flipkart an e-Commerce company founded in the year 2007, by Mr. Sachin Bansal and Binny Bansalboth alumni of the Indian Institute of Technology, Delhi.Enhancing Flipkart’s Beauty Category-UX Research Case Study The following article expands on the research design and uber level insights that were discovered during the research we conducted for.
If you are wondering why you should shop from Flipkart when there are multiple options available to you, well, the below will answer your question. Flipkart Plus A world of limitless possibilities awaits you - Flipkart Plus was kickstarted as a loyalty reward programme for all its regular customers at zero subscription fee. All you need is 500 supercoins to be a part of this service. For every.Read More
Facto rs Influencing Online Shopp ing During Diwali Festival 2014: Case Study of Flipkart and Amazon.In. Journal o f International Technology and Informa tion, 24 (2), 65-86.Read More
Flipkart has been growing at a rapid pace and it had employees operating out of multiple offices. Its move to a new campus was to bring all its different teams together in one workspace. The environment branding and space intervention mandate for I-AM was to ensure the new 8,37,000 sq. ft. campus embodies the values, culture of the company and its people. We conducted interviews with key.Read More
This is because a large section of the population is getting hooked on to online shopping and Amazon is the leader in online shopping. Wal-Mart wants to create a presence. They are already struggling to create this presence in the United States. This is the reason why they don’t want to start from scratch in a promising market like India. On the other hand, Flipkart is an established brand.Read More
Online shopping for all. Flipkart is an Indian ecommerce platform that offers a wide variety of products such as books, electronics, apparel and groceries at affordable prices. It was founded in 2007 and has since launched its own range of brands for home appliances, electronics and smartphones. THEIR GOAL Driving consideration. Flipkart wanted to create excitement and generate more sales for.Read More
BigBasket is India’s biggest online store for grocery shopping. It was founded in 2011 by a group of people named Mr. V S Sudhakar, Mr. Hari Menon, Mr. Vipul Parekh, Mr. Abhinay Choudhari and Mr. V S Ramesh. BigBasket currently operates from Banglore, Mumbai, and Hyderabad and providing their services in 22 different cities in India. With more than 1800 grocery products and 1000 brands.Read More
This report discusses the case study of Flipkart that is facing several challenges from different perspectives. Also, it discusses about the future prospects of the online industry and the e-commerce industry in India and in other parts of the world. Flipkart needs to utilize this opportunity of capturing the untapped markets and subsequently focus on capturing new customers (Ghauri.Read More
Case study on Marketing strategy of Flipkart.com - 1405016 E-commerce or eCommerce, is trading in products or services using Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data.Read More
Flipkart.com Case Solution,Flipkart.com Case Analysis, Flipkart.com Case Study Solution, Flipkart.com is among India's best known online retailers. Founded in 2007, with the ambitious dream of becoming India's Amazon.com, Flipkart.com started o.Read More
Case Study Description. Flipkart.com is one of India's best known online retailers. Founded in 2007, with the ambitious dream of becoming India's Amazon.com, Flipkart.com started out selling books and quickly expanded its product portfolio to include laptops, computer peripherals, consumer durables, consumer electronics, fashion accessories, media and games. Flipkart's products were.Read More